Steel Town Competitions

Steel Town Competitions runs prize draws and instant-win competitions from Scunthorpe. The whole business happens online, so the website is the shop, the box office and the brand at the same time.

Built with: WordPress + WooCommerce

Steel Town Competitions needed a professional, user-friendly website that would showcase competitions, provide a seamless entry process and build trust with customers.

The platform also needed the flexibility to introduce new features and promotions as the business expanded.

We worked closely with Levi to understand the business, the audience and the long-term goals, then designed a mobile-first site focused on a simple, intuitive entry process.

Each competition gets its own page with a clear call to action, and the platform was built with scalability in mind so new competitions and features can be added easily.

• Dedicated competition pages with clear calls to action and an easy entry process.
• Instant-win competitions alongside main draws.
• Secure payment functionality and automated competition management through WooCommerce.
• Age verification, discount and coupon functionality.
• Newsletter sign-up connected to email marketing.
• Optimised for speed, performance and search engines.

Entries can come from social media on a phone, so the entry flow was designed and tested mobile-first — from the competition card to checkout in as few steps as possible.

The website gives Steel Town Competitions a professional presence that supports customer growth and builds trust in the brand. It’s the central hub for promoting competitions across social media.

Our partnership continues through ongoing support, maintenance and new features.