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Case study · Grassroots sport & competitions

A Sporting Chance

Big ambition for grassroots sport, brought to life online.

Client
A Sporting Chance
Industry
Grassroots sport & competitions
Location
United Kingdom
A Sporting Chance website designed by TGM Creative
Responsive A Sporting Chance website shown on mobile

(01)Overview

The project

A Sporting Chance is built around grassroots sport and the people who keep local clubs going. The website introduces the idea of entering a competition for a nominated club and explains the community purpose behind it.

The design gives that purpose a strong visual identity while keeping competition information, rules and the steps involved easy to find.

(02)The challenge

What the business needed

The website needed to explain a club-focused competition offer without losing the human reason behind it. Visitors need to understand the process and find practical information before considering participation.

The structure also needed room for competition status, account access, results and information about the clubs the project aims to support.

(03)Approach

How we approached it

Oversized sporting headlines, a navy and lime palette and grassroots imagery establish a confident, community-led identity. The content moves from the local-club story to the practical steps of choosing a number, nominating a club and following the result.

Distinct sections explain possible uses of club support, while an interactive sport explorer broadens the story beyond a single sport.

(04)Solution

What we built

  • Dedicated competition pages with published details and status.
  • A clear three-step explanation of the participation journey.
  • Club nomination messaging throughout the experience.
  • Account and basket routes.
  • Mission, club, winners and results pages.
  • An interactive explorer covering ten grassroots sports.
  • FAQs and clearly linked competition information.

(05)Gallery

Scroll inside the frames to explore the full pages.

(06)Website experience

Design & UX decisions

Strong headings and clear calls to action guide the visitor from the community purpose to the competition details. The visual hierarchy separates the story, the steps and the information needed to make a decision.

The sport explorer supports pointer, touch and button controls. Responsive layouts carry the same bold identity across desktop and mobile screens.

(07)Key features

Functionality

  • Competition detail pages
  • Published competition status
  • Club nomination journey
  • Account and basket access
  • Three-step process guide
  • Interactive sport explorer
  • Mission and club content
  • FAQs and competition information

(08)Outcome

The result

The website gives A Sporting Chance a distinctive home for its grassroots mission and a clear structure for presenting competitions. Visitors can understand the idea, explore the sports community and find the details of the published competition.

(09)See it live

Visit the website

A Sporting Chance is live at a-sportingchance.co.uk.

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