Case study · Online physique coaching
Natural Physique Coaching
A high-impact website that showcases client transformations, explains the coaching and helps an ambitious fitness brand grow its community.
- Client
- Natural Physique Coaching
- Industry
- Online physique coaching
- Location
- Online, UK


(01)Overview
The project
Natural Physique Coaching is an online coaching brand led by founder Finn Kelly and a team of physique coaches. Its audience lives on social media, so the website needed to turn that attention into coaching applications.
Built with: WordPress
(02)The challenge
What the business needed
Natural Physique Coaching needed a professional website that reflected the quality of its coaching and the results achieved by its clients.
The site had to build trust with prospective clients, show real transformations and make it clear how to apply — while bringing together the brand’s coaching team, videos, podcast and social content.
(03)Approach
How we approached it
We worked closely with the team to understand the brand, its audience and its plans for growth, then designed a bold, energetic site suited to the fitness and physique coaching world.
(04)Solution
What we built
- Dedicated areas introducing the coaching team and their expertise.
- Client transformation showcases.
- Clear calls to action to apply for coaching throughout the site.
- Video, podcast and social media content brought into one place, including a live YouTube feed.
- A mobile-optimised, flexible platform that can grow with the team.
(05)Gallery
Desktop, tablet and mobile.
Scroll inside the frames to explore the full pages.



(06)Website experience
Design & UX decisions
Visitors can arrive from Instagram or YouTube on a phone, so the layout was designed for a seamless experience across every screen size.
(07)Key features
Functionality
- Client transformation gallery
- Coaching team profiles
- Apply-for-coaching CTAs
- YouTube video feed
- Podcast & social integration
- Mobile-first design
(08)Outcome
The result
The website gives Natural Physique Coaching a strong, professional online presence and a central platform for attracting new clients and sharing content with the wider fitness community.
We only publish figures we can verify. Measurable results for this project haven’t been published yet — ask us about it in a consultation.
(09)See it live
Visit the website
Natural Physique Coaching is live at naturalphysiquecoaching.com.
“Working with TGM Creative was a smooth and professional experience from start to finish. They understood our vision and created a website that represents the Natural Physique Coaching brand while clearly communicating the support and expertise we offer. It gives us a central platform to showcase our clients, introduce our coaching team and generate new coaching enquiries.”

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