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Case study · Wedding singer

Caitie Weddings

A warm, editorial website for a wedding singer, built to help couples hear her voice, understand the packages and check their date.

Client
Caitie Weddings
Industry
Wedding singer
Location
County Durham & the North East
Caitie Weddings website designed by TGM Creative
Responsive Caitie Weddings website shown on mobile

(01)Overview

The project

Caitie is a wedding and events singer based in County Durham, performing across the North East and throughout the UK. Couples book her for the ceremony, drinks reception, wedding breakfast and first dance, so the site needed to feel as personal as the music.

Built with: Custom WordPress theme

(02)The challenge

What the business needed

Couples need to hear a singer before they’ll enquire, and they want to know what’s included and roughly what it costs.

The site had to bring music, packages, song choices, reviews and FAQs together without feeling like a price list — and rank for wedding singer searches in the North East.

(03)Approach

How we approached it

An editorial, magazine-style design with serif type, soft colour and large wedding photography sets the tone. Copy is written in Caitie’s own voice.

The journey mirrors how couples plan: hear her sing, meet Caitie, see where music fits into the day, compare packages, read kind words, then check availability.

(04)Solution

What we built

  • A custom WordPress theme with pages for packages, listening, the song list, reviews and contact.
  • Three clearly priced packages plus individual options, with a detailed comparison table.
  • Embedded Instagram performances that only load when a visitor chooses to play them.
  • A downloadable song-list PDF.
  • A clear booking process explaining the deposit and contract, and that an enquiry doesn’t reserve a date.
  • FAQs covering travel, song requests, outdoor performances and securing a date.

(05)Gallery

Scroll inside the frames to explore the full pages.

(06)Website experience

Design & UX decisions

Instagram players are loaded on request rather than on page load, which keeps the site fast and avoids third-party tracking until a visitor opts in.

Titles and headings target “wedding singer County Durham” and the North East naturally, in the way couples actually search.

(07)Key features

Functionality

  • Package pages with comparison table
  • Click-to-load music players
  • Song list & PDF download
  • Availability enquiry form
  • Reviews page
  • FAQ section
  • Custom theme — no page builder

(08)Outcome

The result

Caitie has a website that sounds like her — and gives couples everything they need to shortlist her before they get in touch.

We only publish figures we can verify. Measurable results for this project haven’t been published yet — ask us about it in a consultation.

(09)See it live

Visit the website

Caitie Weddings is live at caitieweddings.co.uk.

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