Baldwin’s Plumbing & Tiling

Baldwin’s Plumbing & Tiling is Gareth: a Wakefield-based plumber and tiler handling everything from a single tap to a full bathroom renovation. Customers deal with him from first conversation to final inspection, and the website needed to make that clear.

Built with: Custom WordPress theme

Trades are often hired on reputation, and most trade websites look the same. Baldwin’s needed a site that showed the quality of the finish and gave people enough confidence to request a quote.

The business covers a wide area — Wakefield, Leeds, Pontefract, Castleford, York and beyond — so it also needed to be found for searches in each of those places.

We led with the work. Genuine project photography, a before/after of a real refit and a projects page all show the standard before any claims are made.

Gareth is introduced as the single point of contact, with his own words — “I’m a perfectionist. If something isn’t right, I’ll do it again.” — because that’s what customers are buying.

• A custom WordPress theme with dedicated service pages for plumbing, tiling, bathroom renovations and waterproofing.
• Individual area pages for the towns and cities Baldwin’s covers.
• A projects page of real completed work.
• An interactive before/after slider using a genuine bathroom refit.
• Checkatrade score and verified reviews, with links to the source.
• A slide-out quote request form available from anywhere on the site, with a response promise.

The quote form asks only for what Gareth needs to reply — name, phone, email, service and a description — and sets expectations with a response promise.

A clear five-step “how it works” section removes the uncertainty that stops people contacting a trade.

Baldwin’s now has a website that reflects the quality of Gareth’s work, with a structure of service and area pages built for local search across Yorkshire.