Marketing strategy with practical next steps.
When there are too many possible marketing activities, a clear plan helps you decide what deserves attention. We work through your offer, customers and current activity to identify a practical route forward.
Is this for you?
For new businesses defining their offer, growing SMEs entering a new phase, or owners who want to stop spending time on disconnected marketing tasks.
Choose priorities against business goals and available resources.
- Make your message clearer before investing in more delivery.
- Give everyone involved a shared plan and a useful way to review progress.
What’s included.
The final scope is agreed around your business. These are the building blocks we discuss.
- Discovery and business-goal review
- Audience and offer clarification
- Current-channel and content review
- Competitor and positioning research
- Prioritised action plan
- Measurement and review framework
How we approach
marketing strategy.
We ask what you are trying to change: more suitable enquiries, repeat customers, a new service launch or a clearer position. We then assess the gaps between that goal and the current customer experience.
The plan is connected to work that can be delivered. Website, content and campaign decisions are considered together so the strategy does not stop at a presentation.
Planning the investment.
Research depth, stakeholder involvement and the number of markets or offers affect scope. Strategy and implementation can be commissioned separately with clear outputs.
What happens next.
A strategy is a working document. Agree when to revisit assumptions and how to respond to what customers and the data are telling you.
We agree the schedule after discovery, with content, feedback and technical dependencies made clear before work begins.
A joined-up view
of your business.
Explore our website work to see how we present services, content and customer journeys. We do not attach unverified campaign or ranking results to these projects.
Explore the portfolioHear it from our clients.
Independent feedback from people who have worked with TGM Creative.
Read reviews on GoogleYour marketing strategy
questions, answered.
Do we need a strategy before a new website?
Some level of discovery is useful. The website needs to reflect your offer, audience and priorities; the depth of strategy depends on how clear those already are.
Will you give us an action plan?
The intended output is a prioritised plan with practical next steps, responsibilities and measures. The exact deliverables are agreed in the scope.
Can we deliver the plan ourselves?
Yes. We can scope strategy for your team to implement, or discuss support with particular parts of delivery.
Can you help with a limited budget?
A smaller budget makes prioritisation more important. We can focus the scope on the decisions most likely to affect your next steps.
How often should we review it?
Review timing depends on the pace of the business and campaigns. A major change in offer, audience or capacity is a useful trigger.
Connected services.
Local to you.
Have a project in mind?
Let’s talk.
Tell us where your business is heading. We’ll help you work out the next step.