Case study · Darts & specialist retail
Scunthorpe Darts Shop
A bold online home for Scunthorpe’s independent darts specialist — connecting equipment, advice and in-store lane hire.
- Client
- Scunthorpe Darts Shop
- Industry
- Darts & specialist retail
- Location
- Scunthorpe, North Lincolnshire
- Services
- Website Design, WordPress Websites


(01)Overview
The project
Scunthorpe Darts Shop is an independent retailer in St John’s Market. Its website introduces the equipment, local advice and lanes available in store, helping visitors plan their next visit.
(02)The brief
A shop with more to offer
The experience needs to explain two connected offers: choosing darts and accessories, and coming in for a game. Clear sections give each offer space without making visitors search for the practical details.
(03)The website
Built around the next visit
Large shop photography and bold red, black and white typography establish the business immediately. Product categories cover steel-tip darts, flights and stems, boards and surrounds, and cases and accessories.
(04)Key features
From browsing to getting in touch
Lane-hire information explains the standard board and Omni autoscoring options, with links to the dedicated lane-hire page. Directions, opening hours and a contact form help visitors find the shop and ask about stock or availability.
(05)The experience
A clear route on any screen
The desktop and mobile layouts keep the main actions easy to find: visit the shop or explore lane hire. The site also brings together the shop’s story and recent Facebook updates.
Visit the website
